{"id":711,"date":"2025-09-25T05:00:48","date_gmt":"2025-09-25T05:00:48","guid":{"rendered":"http:\/\/www.scientificmediagroup.com\/?p=711"},"modified":"2025-10-02T16:14:00","modified_gmt":"2025-10-02T16:14:00","slug":"frama-designs-first-international-store-in-tokyo-to-reflect-the-architecture-of-wellbeing","status":"publish","type":"post","link":"http:\/\/www.scientificmediagroup.com\/index.php\/2025\/09\/25\/frama-designs-first-international-store-in-tokyo-to-reflect-the-architecture-of-wellbeing\/","title":{"rendered":"Frama designs first international store in Tokyo to “reflect the architecture of wellbeing”"},"content":{"rendered":"
\"Interior<\/div>\n

Design brand Frama<\/a> has opened its first permanent shop<\/a> outside of Denmark in Tokyo<\/a>, Japan, with a tactile, minimalist interior dominated by wood and stone.<\/span><\/p>\n

Located in the Shibuya Parco shopping centre, Frama Tokyo displays the brand’s Care collection of fragrances and beauty products on stainless-steel shelves that cover three of its four walls.<\/p>\n

Walls and counters in the shop, which was designed in-house by Frama<\/a>, are made from local types of wood, including cypress and cedar.<\/p>\n

\"Cypress
The Frama Tokyo store is located in Shibuya Parco<\/figcaption><\/figure>\n

Founder Niels Str\u00f8yer Christophersen said that the brand has been visiting Tokyo for more than a decade and wanted the design of the store, its first outside of Copenhagen, to blend Japanese and Danish styles.<\/p>\n

“The shop’s design is a further reinforcement of the synergy between Frama’s design language and Japan’s, mixing local Japanese materials and makers with custom Frama designs made and developed in Denmark,” Christophersen told Dezeen.<\/p>\n

“Because of our longstanding connection with Japan, it was less of a question of catering and more of an aim to amplify the existing appreciation and influence.”<\/p>\n

\"Stone
The tactile store interior is clad in stone<\/figcaption><\/figure>\n

The 16-square-metre Frama Tokyo shop, which opened last week, was designed to have a welcoming and calming feel while engaging the senses.<\/p>\n

To this effect, the studio worked with material contrasts to add tactile interest to the interior.<\/p>\n

Tall steel shelves feature woven curtains at the top and are juxtaposed with built-in wooden shelves, which curve around corners to create an organic feel.<\/p>\n

\"Man
Steel and textile are contrasted with wood<\/figcaption><\/figure>\n

While the Shibuya Parco store doesn’t sell Frama’s standalone furniture, shelves decorated with small sculptures and homewares nod to the brand’s work in interior design.<\/p>\n

A natural colour palette of tan and dark wood, pale stone and bare steel creates a coherent interior for the open space, which is demarcated from the rest of the shopping centre by a fabric fascia.<\/p>\n