{"id":1235,"date":"2025-09-01T08:00:41","date_gmt":"2025-09-01T08:00:41","guid":{"rendered":"http:\/\/www.scientificmediagroup.com\/?p=1235"},"modified":"2025-10-02T16:21:43","modified_gmt":"2025-10-02T16:21:43","slug":"he-d-group-enriches-kyiv-clothing-boutique-with-hand-crafted-details","status":"publish","type":"post","link":"http:\/\/www.scientificmediagroup.com\/index.php\/2025\/09\/01\/he-d-group-enriches-kyiv-clothing-boutique-with-hand-crafted-details\/","title":{"rendered":"HE.D Group enriches Kyiv clothing boutique with hand-crafted details"},"content":{"rendered":"<div style=\"margin-bottom: 15px\"><img loading=\"lazy\" decoding=\"async\" width=\"852\" height=\"852\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-homepage_article_featured size-homepage_article_featured lazyload\" alt=\"Love by the Moon shop in Kyiv designed by HE.D Group\" data-pin-nopin=\"true\" data-src=\"http:\/\/www.scientificmediagroup.com\/wp-content\/uploads\/2025\/09\/love-by-the-moon-shop-interiors-kyiv-ukraine-he.d-group_dezeen_sq-1-852x852-1.jpg\"><\/div>\n<p>Painted fabrics and custom timber joinery appear throughout womenswear <a href=\"https:\/\/www.dezeen.com\/tag\/boutiques\/\">boutique<\/a> Love by the Moon in <a href=\"https:\/\/www.dezeen.com\/tag\/kiev\/\">Kyiv<\/a>, designed by local studio HE.D Group.<span id=\"more-2241337\"><\/span><\/p>\n<p>The shop takes over a retail unit in the Ukrainian capital that once contained two small grocery stores separated by several partitions.<\/p>\n<figure id=\"attachment_2241358\" aria-describedby=\"caption-attachment-2241358\" style=\"width: 1572px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2241358 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Love by the Moon shop in Kyiv designed by HE.D Group\" width=\"1572\" height=\"2364\" data-src=\"https:\/\/static.dezeen.com\/uploads\/2025\/08\/love-by-the-moon-shop-interiors-kyiv-ukraine-he.d-group_dezeen_1704_col_33-scaled.jpg\"><figcaption id=\"caption-attachment-2241358\" class=\"wp-caption-text\">Love by the Moon occupies the site of two former grocery stores<\/figcaption><\/figure>\n<p>Despite its crowded interior, the unit was distinguished by high ceilings and large front windows \u2013 features which would go on to inform <a href=\"https:\/\/www.he-d.group\/\">HE.D Group<\/a>&#8216;s design scheme for <a href=\"https:\/\/lbtmstudios.com\/en\/\">Love by the Moon<\/a>.<\/p>\n<p>&#8220;These very windows inspired the idea of maximising openness \u2013 making the interior space seem to invite passersby inside, creating a sense of lightness, transparency and refinement,&#8221; said the studio.<\/p>\n<figure id=\"attachment_2241340\" aria-describedby=\"caption-attachment-2241340\" style=\"width: 1572px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2241340 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Love by the Moon shop in Kyiv designed by HE.D Group\" width=\"1572\" height=\"2364\" data-src=\"http:\/\/www.scientificmediagroup.com\/wp-content\/uploads\/2025\/09\/love-by-the-moon-shop-interiors-kyiv-ukraine-he.d-group_dezeen_1704_col_4-scaled-1.jpg\"><figcaption id=\"caption-attachment-2241340\" class=\"wp-caption-text\">A curtain behind the service desk conceals the brand&#8217;s offices<\/figcaption><\/figure>\n<p>The boutique is now a singular open-plan room, finished with creamy white walls and chevron flooring.<\/p>\n<p>Shoppers used to enter the site via an unsightly glazed vestibule, which has been removed and replaced by red French doors adorned with glossy bobbles around their border.<\/p>\n<figure id=\"attachment_2241348\" aria-describedby=\"caption-attachment-2241348\" style=\"width: 1602px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2241348 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Love by the Moon shop in Kyiv designed by HE.D Group\" width=\"1602\" height=\"2364\" data-src=\"https:\/\/static.dezeen.com\/uploads\/2025\/08\/love-by-the-moon-shop-interiors-kyiv-ukraine-he.d-group_dezeen_1704_col_15-scaled.jpg\"><figcaption id=\"caption-attachment-2241348\" class=\"wp-caption-text\">Nearly all the timber elements in the boutique were made by local artisans<\/figcaption><\/figure>\n<p>At the centre of the room is a fluted wood service desk that balances on four chunky legs. A heavy brown curtain hangs behind, separating the shop floor from the brand&#8217;s office, which lies towards the rear of the plan.<\/p>\n<p>Just beside the desk, a seating area is decorated with plump brown velvet armchairs, a pair of oval coffee tables and a wavy-stemmed floor lamp. Three large, pleated lanterns are suspended from the ceiling.<\/p>\n<aside class=\"related-in-article-wrapper\" id=\"recommended-item-single-story\">\n<article class=\"related-in-article\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.dezeen.com\/2025\/07\/17\/nastia-mirzoyan-njoy-kyiv-sex-shop\/\"><br \/>\n\t\t\t\t\t\t<!-- Can this image be in the exclude lightbox list? --><img loading=\"lazy\" decoding=\"async\" width=\"191\" height=\"191\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"excludeLightbox wp-post-image lazyload\" alt=\"Njoy sex shop in Kyiv by Nastia Mirzoyan\" data-pin-nopin=\"true\" data-src=\"http:\/\/www.scientificmediagroup.com\/wp-content\/uploads\/2025\/09\/sq-njoy-kyiv-sex-shop-nastia-mirzoyan_dezeen_2364_col_2_dezeen_2364_col_3-191x191-1.jpg\"><\/p>\n<div class=\"related-in-article-text\">\n<h1>Read:<\/h1>\n<h2>Nastia Mirzoyan designs &#8220;approachable&#8221; interior for Kyiv sex shop<\/h2>\n<\/p><\/div>\n<p>\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<\/article>\n<\/aside>\n<p>More seating is offered at the periphery of the room, where sofas are set beneath the windows. Their cushions are upholstered in ornate hand-painted fabric, which HE.D Group had made specifically for the boutique.<\/p>\n<p>&#8220;Throughout the transformation, we placed a strong emphasis on tactility, individuality and emotional resonance,&#8221; the studio explained. &#8220;Textiles played a significant role. Many pieces were custom-made, with some fabrics hand-painted to create a truly unique visual identity.&#8221;<\/p>\n<figure id=\"attachment_2241354\" aria-describedby=\"caption-attachment-2241354\" style=\"width: 1572px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2241354 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Love by the Moon shop in Kyiv designed by HE.D Group\" width=\"1572\" height=\"2364\" data-src=\"https:\/\/static.dezeen.com\/uploads\/2025\/08\/love-by-the-moon-shop-interiors-kyiv-ukraine-he.d-group_dezeen_1704_col_23-scaled.jpg\"><figcaption id=\"caption-attachment-2241354\" class=\"wp-caption-text\">Floral fabrics cover the boutique&#8217;s screens and changing room doors<\/figcaption><\/figure>\n<p>Hand-painted floral fabric also covers the back of a screen divider and the folding doors of the changing rooms.<\/p>\n<p>Inside, each cubicle is decorated with flower-like paper lights and wooden bobbin mirrors.<\/p>\n<figure id=\"attachment_2241355\" aria-describedby=\"caption-attachment-2241355\" style=\"width: 1572px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2241355 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Love by the Moon shop in Kyiv designed by HE.D Group\" width=\"1572\" height=\"2364\" data-src=\"http:\/\/www.scientificmediagroup.com\/wp-content\/uploads\/2025\/09\/love-by-the-moon-shop-interiors-kyiv-ukraine-he.d-group_dezeen_1704_col_28-scaled-1.jpg\"><figcaption id=\"caption-attachment-2241355\" class=\"wp-caption-text\">The changing room lights resemble flowers<\/figcaption><\/figure>\n<p>These, along with several other timber components of the boutique \u2013 including the wall panelling, door frames and service desk \u2013 were crafted by local artisans based on drawings provided by HE.D Group.<\/p>\n<p>&#8220;This allowed us to meticulously match materials and textures by shade, ensuring that every element works in harmony,&#8221; the studio added.<\/p>\n<figure id=\"attachment_2241345\" aria-describedby=\"caption-attachment-2241345\" style=\"width: 1572px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2241345 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Love by the Moon shop in Kyiv designed by HE.D Group\" width=\"1572\" height=\"2364\" data-src=\"https:\/\/static.dezeen.com\/uploads\/2025\/08\/love-by-the-moon-shop-interiors-kyiv-ukraine-he.d-group_dezeen_1704_col_12-scaled.jpg\"><figcaption id=\"caption-attachment-2241345\" class=\"wp-caption-text\">Wooden bobbin details also feature in the bathroom<\/figcaption><\/figure>\n<p>Kyiv is home to a number of eye-catching retail spaces. Others include Anoeses, an eroticwear shop that <a href=\"https:\/\/www.dezeen.com\/2025\/05\/04\/anastasiia-tempynska-anoeses-eroticwear\/\">takes inspiration from the curves of the human body<\/a>.<\/p>\n<p>There&#8217;s also One by One, a womenswear store <a href=\"https:\/\/www.dezeen.com\/2025\/04\/28\/one-by-one-womenswear-boutique-kyiv-between-the-walls\/\">with &#8220;joyful&#8221; design elements like a ball pit and cushioned walls<\/a>.<\/p>\n<p><em>The photography is by <a href=\"https:\/\/yevheniiavramenko.com\/home\">Yevhenii Avramenko<\/a>.<\/em><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.dezeen.com\/2025\/09\/01\/lbtm-shop-interiors-kyiv-hed-group\/\">HE.D Group enriches Kyiv clothing boutique with hand-crafted details<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.dezeen.com\">Dezeen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Painted fabrics and custom timber joinery appear throughout womenswear boutique Love by the Moon in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design"],"_links":{"self":[{"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/posts\/1235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/comments?post=1235"}],"version-history":[{"count":3,"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/posts\/1235\/revisions"}],"predecessor-version":[{"id":1258,"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/posts\/1235\/revisions\/1258"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/media\/1245"}],"wp:attachment":[{"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/media?parent=1235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/categories?post=1235"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.scientificmediagroup.com\/index.php\/wp-json\/wp\/v2\/tags?post=1235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}